Lazer Sport
Lazer Sport is a Belgian helmet maker that has deep roots in professional bike racing. The Tour of Flanders is widely regarded as one of the hardest one-day bike races in the world — and it happens to take place in Lazer’s backyard.
In addition to writing this piece, I also shot some of the footage and did all the post-production work.
Tour of Flanders from Joel Swenson on Vimeo.