Michelin
How do you make an entry-level commuter tire stand out in the most saturated category in all of cycling? Why, show them next to pizza and ice cream, of course. For this campaign, I helped develop the concept as well as wrote all the copy.
How do you make an entry-level commuter tire stand out in the most saturated category in all of cycling? Why, show them next to pizza and ice cream, of course. For this campaign, I helped develop the concept as well as wrote all the copy.