Michelin

How do you make an entry-level commuter tire standout in the most saturated category in all of cycling? Why, show them next to pizza and ice cream, of course. For this campaign, I helped develop the concept as well as wrote all the copy.

QBP

The age of online retailing brought uncertainty and anxiety to many a local bike shop. While most distributors are dictating what and how much product dealers have to buy, Quality Bicycle Products took a different approach. They put the power back in the hands of the shops and let them really own their shops. For this campaign, I helped develop the concept as well as wrote all the copy.

Surly Bikes

Surly Bikes doesn't do a lot of traditional advertising but here are a couple of print ads I wrote for them over the years.

Close